How Can Flexible Workspace Operators Position Themselves To Take Advantage Of The Return To The Workplace?

The successful deployment of the vaccine is extremely encouraging news and brings with it renewed hope for companies as they prepare for staff to return to the office in the near future. For the flexible office industry in particular, we anticipate a surge in demand, which we are already starting to see taking shape as the way people work becomes more agile. Companies are already starting to adapt to this way of working, for several reasons: either because of the amount of space they take up, or the length of the lease they sign, or simply because they want to add a flexible option to their portfolio to support a more agile work strategy.

The flexible office sector is preparing to respond to the strong and new demand for this type of space. However, the world of work has undeniably changed and this will be more and more evident during the initial phases of companies returning to the office as we will have to adapt to new rules such as: social distancing, the travel system one-way, and part-time access to our offices. As the stakes in the flexible office sector are high, it is necessary that the various operators be strong in their proposals in terms of offers when the companies return to the office.

The level of amenity of a building will be more important than ever and the emphasis will be on the various departments that will encourage staff to come to the office rather than working remotely. It is important to recognize that employees will have had very different work experiences over the past 12 months and that their priorities in terms of workplace attractiveness will also be different. For some, it could be the attraction to natural light and bright spaces, while for others, community spaces for activities or collaborative spaces can be seen as essential. Outdoor spaces such as private or shared terraces are another attractive feature. There might also be an appeal to large meeting rooms. As physical meetings occur less, companies no longer want to pay for such space on a permanent basis.

Proximity to transport centers and proximity to car parks or even private car parks will also be two extremely important aspects, as will the provision of bicycle storage and a shower / changing room service. Ease of access is also a factor to take into account, as staff must be able to enter and exit the building in a safe and efficient manner, in accordance with Covid regulations.

As the sector grows, the choice of occupants will widen and competition between operators will intensify. We may also see an increase in the popularity of operators with multiple sites, able to satisfy an agile way of working and meet the needs of those who work in a main office or closer to home.

With the lower end of the market becoming more and more competitive, creating a flexible two tier office market. There is a deterioration in the quality of the offer and it is the high-end flexible spaces that will be the most efficient in the medium and long term.

How To Build Loyalty In Your Community Through Networking Events?

Whether virtual or in the real world, networking events are a great way to build community loyalty. Networking events are becoming more and more popular, and providing dedicated space for networking activities is becoming an attractive aspect for renting office space. Most companies or event planners are starting to focus on holding these kinds of activities out of the standard and often boring professional environment. Participating or organizing a networking event is never without interest, hence the need to take care of your speech.

Tools Adapted To Your Community

To create a lasting bond, you have to be attentive to your community. You need to stay focused on their requests in order to address the topics that interest your audience. To do so, you can organize events that will allow you to get closer and listen to the needs of your community. Arrange your flexible office spaces with relaxation areas to allow your community to come together and weld its links.

Physical networking is no longer the only way to retain your community, you can also bet on virtual networking, which is increasingly popular with the emergence of social networks.

Social networks have become essential communication tools for building community loyalty. Your digital presence can allow you to create stronger ties with your community. This presence can be manifested by likes, comments under the publications of your network or even post sharing. You can also organize webinars, virtual events that will allow you to meet your community. An aspect that has particularly developed over the past year. Indeed, it was necessary to reinvent the ways of bringing together its teams and of meeting new people.

A Clear And Understandable Message

Communicating, creating links, also means developing a clear and understandable message. In writing or orally, the shorter your speech, the more relevant it is. Set your target and your goals. Post reviews and tips, content that is useful to your community while being original, transparent and authentic. Likewise, remember to provide information that responds to questions regularly asked by users to customer service, for example.